The Good Lobby is an innovative skill-based matching organization, connecting people that have expertise and knowledge with civil society organizations which need them.

By bridging the gap between conventional legal pro bono and professional pro bono, The Good Lobby intends to exploit the untapped potential of academics, professionals and students to help non-profits achieve their mission. To do so, it is building a growing network of professionals across different disciplines such as lawyers, communication strategists and IT consultants to support civil society organizations in need of professional services.

Non-profit organizations lacking the financial means and expertise will receive pro bono or pro bono integrated legal advice, communication strategy plans and research.