Project Description

Slovakia Creative MarathonProgram

Pontis Foundation has organized the first Creative Marathon in Slovakia. We have introduced it within the largest corporate volunteering event Our Town in june 2014. Pro bono teams from creative agencies were working together with their nonprofit partners in a 12-hour creative blitz. At the end of the day, each team presented the results of the pro bono work and we have celebrated the success.

 

Beneficiaries

Pontis Foundation has selected 7 leading nonprofits tackling the issues of:

1)Transparency and anti-corruption – Via Iuris, Slovak Governance Institute

2)Homelessness and threatened communities – Proti prudu, Depaul, People in Need, Kaspian

3)Innovation – Connect coworking

 

Pro Bono Workers

Seven pro bono teams were composed from professionals of communication, public relations, advertising and digital agencies.

 

Outcomes & Impact

  • 2 new social campaign concepts created
  • 2 communication strategies formulated
  • 1 website structure and key messages delivered
  • 1 microsite and conference marketing plan
  • 1 new visual identity designed

Half of the nonprofit-creative agency partnerships evolved into a long-term cooperation.

A tradition of a pro bono marathon was established in Slovakia and Pontis Foundation will continue in 2015.

 

Pro Bono Service Provider

Pontis Foundation