Goal: For the protection of Taoyuan County near Yuanjiang and unique natural habitat, also help around the rural community to the ecological and sustainable way to obtain economic benefits, Future Generateions wants a handicrafts design marketing plan, to creat their own hand crafts brand.
Scope: Vantone volunteers divided into four groups for competition, drafted 4 sets of marketing plan, the leaders of volunteers completed a new marketing proposal for Future Generations.
Future Generations promotes community-led development in partnership with government as a proven, alternative path to improving people’s lives and places. The core of Future Generations work is a system that communities and governments can use to shape their futures.
Pro Bono Workers
Vantone launched a 3 days internal traing camp for managers in branding department from different offices around China.
Outcome & Impact
Three staff from Future Generations joined the workshop, gained a lot insights on marketing.
Future Generations’s product launched on Christmas party at Hangzhou Vantone center, obtained very good effect , sold out 60 sets handicrafts.
Public good is not the business of a few people, more and more people gather into a powerful stream, to make up the social rift. ‘everyone works for social public welfare’ is not only our final vision, but also one of the hallmarks of the citizen society.
Wei Dan from Vantone